For Businesses, Entrepreneurs, Sole Traders & Charities
You're a business with an amazing product or service. You're an individual with something great to offer. Or you're a charity that does fantastic work.
So how do you get the word out there? How do you increase awareness of your brand? How do you get people talking about you, broaden your reach and bring in more clients or support?
The answer is effective PR.
I'm not talking about press releases that go nowhere, paid advertisements that readers flick past or campaigns that fail to give a return on investment. I'm talking about eye-catching news stories about your business, brand or charity, prominently placed in newspapers, magazines, on the radio or on TV. Effective PR is all about connecting with people on a deep, emotional level. It's about giving them something they can relate to. My specialism is authentic storytelling - helping you explain your story and your passion in a way that inspires others to support you, connect with you or buy your product or service.
I work with businesses of all sizes, from mumpreneurs seeking media coverage in Psychologies magazine or a regular blog spot on The Huffington Post, to digital start-ups looking for a story in The Guardian, to Dorset-based businesses looking for a mention in The Bournemouth Echo, to international firms looking to be featured in the national and international press.
So how do you get the word out there? How do you increase awareness of your brand? How do you get people talking about you, broaden your reach and bring in more clients or support?
The answer is effective PR.
I'm not talking about press releases that go nowhere, paid advertisements that readers flick past or campaigns that fail to give a return on investment. I'm talking about eye-catching news stories about your business, brand or charity, prominently placed in newspapers, magazines, on the radio or on TV. Effective PR is all about connecting with people on a deep, emotional level. It's about giving them something they can relate to. My specialism is authentic storytelling - helping you explain your story and your passion in a way that inspires others to support you, connect with you or buy your product or service.
I work with businesses of all sizes, from mumpreneurs seeking media coverage in Psychologies magazine or a regular blog spot on The Huffington Post, to digital start-ups looking for a story in The Guardian, to Dorset-based businesses looking for a mention in The Bournemouth Echo, to international firms looking to be featured in the national and international press.
MEDIA COVERAGE LEADS TO NEW CLIENTS FOR DORSET PHYSIO PRACTICE
"I was looking for some media coverage for my physio practice after moving premises. Katherine came to see me and after a short meeting, she identified a newsworthy story that would be of interest to Bournemouth Echo readers. We pitched the idea to an editor and a few weeks later, the Echo published a three-quarter-page story about my practice. We've had more inquiries and it's led to new business" - Dave Mott, Managing Director of Physio Fitness
"I was looking for some media coverage for my physio practice after moving premises. Katherine came to see me and after a short meeting, she identified a newsworthy story that would be of interest to Bournemouth Echo readers. We pitched the idea to an editor and a few weeks later, the Echo published a three-quarter-page story about my practice. We've had more inquiries and it's led to new business" - Dave Mott, Managing Director of Physio Fitness
