Workshops - Own Your Own PR
Would you like to see your business or brand featured in the local or national press? Would you like to be interviewed on the radio or on TV, or mentioned on the website of top-selling newspapers or magazines? Or would you like to see your blogs appear on sites like The Huffington Post or the Guardian's Comment is Free?
Getting your story into magazines, newspapers, online publications or on broadcast media is a fantastic way to get your message out into the world. PR builds brand awareness, boosts credibility and confidence and brings in new clients. But advertising is costly and not always effective and you may not have the budget to hire a PR agency.
So why not do it yourself? With my help.
I run small group, intensive workshops via live video or in person. Please email me if you are interested in a workshop: firstname.lastname@example.org or sign up to my newsletter below to be kept in the loop.
In the workshops, I show you how to craft a compelling story about your business or brand, how to identify target media, how to write an eye-catching email pitch and how to find journalists’ contact details so you can approach them with your story. I also show you how to blog for sites like The Huffington Post or the Guardian’s Comment is Free section and how to make editors sit up and listen. I share what I've learned about compelling storytelling and effective PR over more than 20 years in the media. I am a former Reuters correspondent and my work has been published in Red, Psychologies, the Guardian, The Sunday Times, the Daily Mail and TIME. I have also appeared on Radio 4, Radio 2, Newsnight and breakfast TV.
“The course with Katherine was excellent. She clearly explained how to identify and write great PR in a way that has left me 100 percent confident of using PR as a marketing tool. The practical tips on finding and approaching journalists and on finding sources of inspiration for stories was invaluable” – Rob Jelley, Business Development Manager, ITSB.
“Very comprehensive training with plenty of real-life examples, lists of resources, recommended approaches and great pieces of advice,” - Kasia Bigda, Mr Lee's Noodles
“An extraordinary encounter with a razor sharp PR expert. Looking forward to putting Katherine’s advice on best practice into action” – Rois Ni Thuama, CEO, Fairshare Communications Ltd
"Fast-paced and packed with new insights and credible advice, this workshop has given me the confidence I needed to take control of my own PR and make it happen. One of the best workshops I’ve attended in years. I can’t wait to get started. Thank you Katherine!” – Caroline Coleman, founder of Coleman Training
“Fantastically relevant and engaging when giving practical tips – looking forward to the follow-up workshops” – Peer-Jada Qureshi, Court and Tribunal Solutions
“I found it all really helpful and particularly the one-to-one hot seat session with each participant. It fired off lots of ideas for me and you were able to help me pinpoint at least two clear pitches that I could move forward on straight away” - Nicola Humber, money mastery coach
"Katherine's 'Own your own PR' is the smartest short course on the subject. I'd recommend any new business owner or newbie in the area to attend one of her sessions," - Neethu Stephen, chartered accountant and consultant
"I didn't have a clue about how to go about approaching the press before, but now I feel more confident. Katherine also helped me focus on what to talk about in a self-written article and I feel I now have the tools to move forward" - Ross Okoye, Ages Apparel
"We found Katherine's targeted, sensible, entrepreneurial approach to journalistic PR a breath of fresh air" – Lynn Coleman, DAL Strategy Ltd